Aren’t you bored with the endless social media debates about inbound v outbound sales and marketing?
Aren’t you sick of reading the endless drivel about Cold calling v Social selling? I know I am and many of the sales leaders I work with relate this.
Sales Leaders don’t get hung up on the debates. They know that the only thing that matters are leads that are PipeBound. Sales opportunities that build sales pipelines and sales forecasts.
PipeBound is inbound and outbound.
Sales Leaders embrace the concept easily. Modern selling demands that you push and you pull. In other words, you leverage both inbound and outbound selling tactics.
In my work with small high-growth technology companies, few can survive on inbound alone. Few can rely on outbound alone. All of them employ both strategies.
Here is the critical point. You focus on those tactics that produce results. What I see day in day out is that
– Email alone doesn’t fill the sales pipeline
– LinkedIn Inmail alone doesn’t fill the sales pipeline
– Blogging alone doesn’t fill the sales pipeline
– Inbound sales leads alone don’t fill the sales pipeline
– Networking doesn’t fill the sales pipeline
– Referrals don’t fill the sales pipeline
– Webinars don’t fill the sales pipeline
– Direct mail doesn’t fill the sales pipeline
– Video blogging doesn’t fill the sales pipeline
Every one of these tactics has merit. Each can contribute to your sales pipeline. But when you combine multiple inbound and outbound tactics, you FILL your sales pipeline.
INBOUND + OUTBOUND = PIPEBOUND
In my 30 years of selling a lot has changed. What hasn’t, however, changed one bit is “Quick Fixes Don’t Work”.
“Secret Sauces” don’t exist.
“30-Day miracles are a myth”.
Multiple sales tactics. Massive Discipline. A consistent Sales Process. A Sales Pipeline Management System. Prospecting as a non-negotiable every week. Tracking the numbers. A learning mindset.
It is the same list of attributes 30 years on. We just leverage smarter technologies today to achieve our goals.
Ronan is the “Sales Infrastructure Guy”.
Helping high growth tech companies build world-class sales systems and processes that scale.
Call me on +353(86) 7732201
Ronan Kilroy | Insthinktive Sales Leadership Ltd. | Blanchardstown, | Dublin 15, | Office 01 8220523
More Sales, More Consistently, In Less Time