Insthinktive Influencing
How to Maximise a Testimonial’s Value
In short stick them under your prospects noses. Get them out there. Get them noticed.
Display them prominently
-On your website, where they can be seen, not found.
-On your marketing materials and brochures
-In your newsletters
-In your emails
-On your order forms
-On your presentations
-In your offices. If you have a gym have prominent testimonials is a very powerfulstrategy to engage prospects
Target Your Testimonials Correctly
Remember to use speci?c testimonials for speci?c market segments. And in speci?c sections of your website and marketing materials.
Relevancy is everything. If I? a Managing Director of a Bank, I like to read testimonials from other Managing Directors in Banks.
So where possible keep them aligned.
Key Takeaways
– Use a CRM system to manage your client interactions.
– Create a simple system for collecting and managing testimonials
– Make it easy for clients to give testimonials by preparing scripts in advance
Simple, but not easy…..
Next session; Become a referral magnet

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